Is It Cosmetics Cruelty Free, a Guide to Their Policy

It's Cosmetics is a popular beauty brand known for its high-quality products and trendy packaging. The brand is also a favorite among cruelty-free advocates.

Is It Cosmetics cruelty-free? According to the brand's website, they are against animal testing and do not test on animals.

In 2019, It's Cosmetics made a public statement reaffirming their commitment to a cruelty-free policy. They stated that they do not test on animals and do not pay for third-party testing.

Their cruelty-free policy extends to all their products, including their best-selling CC creams and eyeshadows.

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IT Cosmetics is certified by PETA, which is a good indicator of their ethical practices.

Companies can be fully cruelty-free without being certified, but certifications are a good way to gauge their commitment to animal welfare.

Being certified by organizations like PETA and Leaping Bunny is a mark of trustworthiness in the cruelty-free community.

These certifications are issued to companies that meet certain standards for animal testing and treatment, giving consumers a way to make informed choices.

Certifications from PETA and Leaping Bunny are considered the most trusted in the industry, so it's worth paying attention to them when researching a brand's cruelty-free status.

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IT Cosmetics is owned by a parent company that tests on animals, L'Oreal, which agrees on and pays for third parties to test their products on animals. This means that even though IT Cosmetics itself doesn't test on animals, its parent company does.

Most parent companies in the beauty industry conduct animal testing to some extent, including Estee Lauder and Procter & Gamble. However, some brands under these parent companies are still cruelty-free.

You have two choices as a consumer: you can choose not to support IT Cosmetics because it's part of a bigger, animal-testing parent company, or you can choose to support it because it operates independently and is 100% cruelty-free.

Many people choose to boycott brands owned by a parent company that tests on animals, but it's ultimately up to you to decide.

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IT Cosmetics has a mixed record when it comes to animal testing and ingredients. They don't conduct animal testing themselves, but some of their products contain animal-derived ingredients.

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One example is their Superhero Mascara, which contains hydrolyzed collagen derived from bovine connective tissue or fish. This means that even though IT Cosmetics doesn't test on animals, some of their products may still be unsuitable for vegans.

Some common animal-derived ingredients to watch out for include carmine, beeswax, lanolin, collagen, guanine, squalene, gelatin, and shellac. These ingredients can be found in various IT Cosmetics products, including lipsticks and CC+ creams.

IT Cosmetics is a brand that takes a strong stance against animal testing. They do not conduct or fund animal testing at any level, from ingredients to finished products.

Their commitment to cruelty-free practices is admirable, especially considering the harsh realities of animal testing in countries like China. As of 2024, the vast majority of beauty brands available in China have had their products tested on animals.

Mainland China still requires mandatory animal tests for most companies, with an estimated 100,000 rabbits used in animal testing for cosmetics each year. This is a staggering number that highlights the need for change.

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However, IT Cosmetics has found ways to bypass these animal tests by only having their products available online and not in physical stores in China. This is a clever strategy that allows them to avoid funding animal testing.

Their commitment to cruelty-free practices extends to their suppliers and third-party vendors, who are also prohibited from conducting animal testing. This is a comprehensive approach to animal testing that sets a high standard for the industry.

Some popular makeup brands, like IT Cosmetics, may not be as vegan-friendly as you think. They use animal-derived ingredients like hydrolyzed collagen in their Superhero Mascara, which comes from bovine connective tissue or fish.

IT Cosmetics also uses lanolin oil in its lipsticks, which is a waxy substance that comes from sheep wool. This is a problem for vegans, who avoid products that come from animals.

Be careful when shopping for vegan foundation, as some ingredients can be hidden. For example, glycerin is commonly used in many formulas, but IT Cosmetics doesn't specify whether it comes from vegetable or animal sources.

Here are some common animal-derived ingredients to watch out for in your makeup products:

IT Cosmetics is certified by Peta, which is a good indicator of their ethical practices. Companies can be fully cruelty-free without being certified, but certifications like Peta and Leaping Bunny are a sign of their commitment to not testing on animals.

Cruelty-free products don't necessarily mean they're vegan, and vice versa. Vegan makeup is free of all animal products, but it can still be tested on animals and labeled as vegan. On the other hand, cruelty-free beauty products can include animal by-products and/or animal-derived ingredients.

To ensure a product is completely cruelty-free, look for a Leaping Bunny certification. Leaping Bunny is the gold standard for cruelty-free products, and it means the brand is not testing on animals or sourcing ingredients from third-party companies that test on animals.

Here's a quick rundown of the differences between cruelty-free and vegan products:

It's also worth noting that Cruelty-Free Kitty, a trusted cruelty-free shopping platform, vets every single brand added to their database by contacting them directly and ensuring they adhere to their strict criteria. They have an unwavering commitment to accuracy and have vetted over 1200+ brands to date.

Cruelty-Free Kitty is the largest and most trusted cruelty-free shopping platform, having vetted over 1200+ brands and helped millions of conscious shoppers choose products that aren’t tested on animals.

We contact brands directly with our questions to get their full animal testing policy, and if they confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list.

To ensure accuracy, Cruelty-Free Kitty has an unwavering commitment to accuracy and stays current on changing laws, brand acquisitions, and policy updates that impact cruelty-free status.

For a brand to be listed as cruelty-free, it must satisfy The Cruelty-Free 5, which includes:

Peta is also a reliable organization that certifies cruelty-free brands, and IT Cosmetics is certified by Peta, which is a good indicator of their ethical practices.

Cruelty-free products can still contain animal-derived ingredients like beeswax or lanolin. This means that just because a product is labeled as cruelty-free, it doesn't necessarily mean it's entirely free of animal products.

Companies can be fully cruelty-free without being certified, but certifications like PETA's are a good indicator of their ethical practices. This is why it's essential to look beyond just the label.

To ensure a product is completely cruelty-free, look for a Leaping Bunny certification. This is the gold standard for cruelty-free products, and it means the brand meets strict standards for not testing on animals or sourcing ingredients from companies that do.

Even with a cruelty-free label, it's possible for products to still be tested on animals at the ingredient level. This is why it's crucial to dig deeper and check for Leaping Bunny certification.

If you're considering purchasing IT Cosmetics, you might be wondering about their stance on animal testing in certain countries. IT Cosmetics is not sold where animal testing is required by law, and they don't sell their products in China.

However, China has mandatory animal testing regulations for certain cosmetic products, and brands that want to sell in physical stores there must comply. Starting in 2023, brands can enter the Chinese market without funding animal cruelty, but not every brand may qualify.

To avoid animal testing in China, companies must meet specific criteria, including selling only 'general' cosmetics, avoiding 'special' cosmetics, and refraining from selling products for certain groups or with certain ingredients. If products are manufactured in China or have their final assembly there, they can also avoid animal testing.

Brands that have been selling in China must ensure their products meet the exemption criteria, but even then, it's not a guarantee that they're entirely cruelty-free. If you're looking for assurance, you can check if a brand is part of the Leaping Bunny China Qualification Program.

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It's Cosmetics, a popular beauty brand, has been making waves in the industry with its commitment to cruelty-free practices. Their parent company, LVMH, is a different story.

It's Cosmetics is a cruelty-free brand, but their parent company, LVMH, is not. This means that while It's Cosmetics itself does not test on animals, their parent company may be involved in animal testing.

It's Cosmetics has been certified by the Leaping Bunny Program, a well-respected organization that verifies cruelty-free products. This certification is a testament to the brand's commitment to animal welfare.

However, It's Cosmetics is owned by LVMH, which has a complex relationship with animal testing. While LVMH claims to be committed to cruelty-free practices, some of their brands have been involved in animal testing in the past.

It's Cosmetics has a clear stance on animal testing, stating that they do not test on animals and do not allow their products to be tested on animals by third parties. This is a strong commitment to cruelty-free practices.

It's Cosmetics is not just a brand, it's a movement. By choosing cruelty-free products, consumers are sending a powerful message that animal welfare matters.